Haystack Magic

Haystack Magic’s mission is to organize the world’s physical objects and make them universally accessible and useful.

The Haystack Magic physical asset tracking solution for enterprises is the first step towards that goal. It unleashes the full power of Bluetooth technology and the magic of crowd-scanning to enable the most flexible and cost-effective software as a service (SaaS) physical asset tracking option for enterprises. Haystack Magic gives users control over physical objects by organizing information about their locations, while giving businesses unprecedented insight into people's interactions with things.

Location: Ottawa, Canada


  • Stage: Pre-Seed
  • Last round closed: 03/31/2018
  • Total funding to date (USD): $405,000


Misha Nossik - President & CEO, Co-Founder

Dmitry Sotnikov - Chief Scientist, Co-Founder

Brian O'Higgins - Advisor

Vadim Gouterman - Advisor