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A deeper look into some of the components needed to align terminal and customer expectations

FIona Macdonald by FIona Macdonald
May 2, 2025
in Free Content
0
A deeper look into some of the components needed to align terminal and customer expectations

The previous article in this series, highlighted that a successful visibility strategy lays the foundations for an execution strategy that optimises terminal operations, improves efficiency, and ultimately ensures seamless cargo handling to meet customer expectations. In this article we will discuss a number of ways in which supply chain players can better leverage existing and new technologies to build a connected digital infrastructure.

Integrated solutions

While tools used in isolation can be useful for providing visibility to those in the immediate community, in order for this to be transferred up and down the supply chain, solutions need to be integrated to enable seamless connections and transparent, data-based decision-making. For example, terminals can integrate visibility data and container tracking API into a Transportation Management Systems (TMS).

This is fundamental for companies managing complex, multi-node supply chains that require real-time tracking and execution tools across diverse logistics activities.

Leveraging technology to its fullest potential

As the survey and interview study in our latest research found, technologies used for terminal operations visibility are underutilised, limiting the seamless flow of data and information between stakeholders. Better execution therefore requires users to take advantage of the full capabilities their existing technologies offer. Proven modern solutions are available today. They have served their purpose for many years. It is not about rolling out more solutions but ensuring that everyone who will operate on them and have a full understanding of their capabilities and how to use their different functions. But it’s also important to think about their future capabilities. Picking a vendor that is committed to continuous upgrades that enable you to access the visibility innovation is a good first step. 

A unified platform 

A unified execution platform connects multiple nodes in the supply chain network by integrating data  from multimodal systems, such as a TMS, YMS, WMS, and more. It serves as a single source of truth for all supply chain players, facilitating transparent, data-driven decision-making. Its main purpose is to provide holistic end-to-end supply chain visibility via integration execution features. 

One example of a unified platform is Kaleris’ Execution Visibility Platform (EVP). The cloud-based logistics solution acts as a DaaSdelivering relevant cargo movement data among TOS, YMS, TMS, and Maintenance and Repair Systems. By connecting relevant supply chain players to real-time operations data sharing, it facilitates proactive decision-making based on live information. This drives better execution at each node by ensuring all parties have access to and can act on the same data.

SLAs and KPIs 

Terminal operators can build trust with their customers by enhancing service levels through Service Level Agreements (SLAs). Customers prioritise fast turnaround times and minimal delays. Consistency is essential to establish trust between stakeholders. SLAs and Key Performance Indicators (KPIs) enable terminal operators to measure, track, and communicate the quality and reliability of their services. This ensures that customers receive the standards of performance they expect. For example, an SLA might set a specific target for container processing times, while KPIs could track the frequency of on-time deliveries, allowing customers to see tangible evidence of the terminal’s reliability and efficiency.


For further insight into the areas highlighted in this article, download our thought leadership report, The Great Divide, created in partnership with Kaleris.
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